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Case Study: Expanding reach through financial services photography
Here’s an example of how photography direction and consultancy worked in harmony for a financial services company.
CorValu photographed a Rugby Union game for a semi-professional team and their stadium had advertising hoardings around the pitch. A hoarding for a financial services firm was in the shots. 250 people watched the game, who had all seen this hoarding before, resulting in a very small level of exposure.
On LinkedIn, the financial firm’s company page had 200 followers.
The personal page of the CEO had 2.5k followers and 2k connections.
The HR Director had 5k followers and 3k connections.
The Finance Director had 7k followers and 4k connections.
By tagging these three people in the social media post, we increased 250 pairs of eyes to 14,500.
These new audiences might not have known the company sponsored a rugby team.
This is at no extra cost for an additional three clicks during post creation.
Now, let’s look at the 23 people playing for the home team.
If they had an average of 1000 friends and we asked them to share the post, this is another 23k pairs of eyes.
How much reach would you need for people to use your business or support your team?
This example shows you how much value you will get with our retainer packages.
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